We are on a mission to unlock everyone’s potential through the power of coaching.
We believe that we are past the point of no return – we need to think differently about the world of work. Fusing together coaching, behavioural science and technology we can create exceptional organisations by enabling all employees to connect deeply with a business, learn new skills at scale and speed and improve their performance beyond recognition.
That’s why we created our CoachTech Platform, Kultra®, to provide organisations with a highly scalable and cost-effective solution to give everyone access to their own coach. The benefit? Your people feel more empowered, more engaged and more connected to the business, accelerating positive change and business growth.
Our partners
At KultraLab, we believe the future of business is through collaboration. We intentionally partner with organisations that can add value to our mission of helping our clients build the consumer workforces of tomorrow:
Leadership

Steve Baggi 
Chief Executive Officer and Founder
Prior to setting up KultraLab, Steve co-founded specialist talent and leadership consultancy Green Park. He has worked with some of the world’s biggest brands and most senior leaders to advise them around leadership and talent. Steve is also a special advisor on the future workforce to the World Retail Congress.

Dr Gary Crotaz 
Chief Coaching Officer
Gary supports all aspects of the business, particularly overseeing our coaching content and delivers individual and group coaching for senior client leaders. He is a Gallup-certified Strengths Coach, author, podcaster and a member and contributor to the Forbes Coaches Council. He has held strategy consulting leadership roles with Mothercare and Selfridges Group. In 2023, Gary was named by Thinkers 360 as a Top 10 Thought Leader in Coaching for his work in the field.

Lynton Barker 
Senior Independent Director
Lynton is a Non-Executive Director at Jellyfish, an award winning visual effects and animation production company. He is also the Chair at Sparta Global a technology services company specialising in the provision of highly skilled technology consultants.
Lynton was a Partner at PWC for 20 years and was a member of the PWC Executive Management Board and Pan European Board.

Kevin Lyon 
Non-exec Chairman
Kevin is an experienced company Chairman and NxD. Kevin has held Board appointments across a range of industries including energy, telecoms, retail, printing and leisure covering both service and manufacturing. Kevin is the Chair/Board member of various companies, including Space NK and previously at organisations such as David Lloyds, Booker and is the Ex Managing Director of 3i Group.